Meetic has established itself in less than 5 years as the European online dating leader. The only player capable of providing a complete range of online dating services at a European scale, Meetic's profitable growth and leadership strategy is driven by the following objectives :
- Increasing the subscriber base and optimising sources of profitability with a two-pronged positioning strategy in the matchmaking and dating segments, allowing Meetic to maximise both client value and subscriber volumes ;
- Segmenting the range of online dating services, reflected in the launch of such new services as Meetic Affinity and the acquisition of Cleargay, in order to satisfy the most demanding expectations and so attract new clients ;
- Diversifying revenue streams : most of the Group's revenues are generated by website clients, using an inexpensive subscription model, which remains the backbone of the Group's strategy and ensures a high percentage of recurrent activity.
The Group nevertheless wants to increase the weight of other revenue streams, especially income from mobile phone services ;
- Developing international operations through organic growth and acquisitions ;
- Seizing acquisition opportunities with significant complementary features.